bulletproof.com
Audited 6 days ago· shopify
Agent-readiness across all five AI commerce surfaces.
Surfaces — click to filter
9 failing · 44 not checked · 53 shown
44 checks couldn't run on this store — each is listed below with the reason. Your score reflects only what we could verify.
Enforce HTTPS sitewide and ship a Strict-Transport-Security header with max-age ≥ 6 months
Why this matters: AI agents and payment flows refuse plain HTTP; weak HSTS is treated as effectively no HSTS by trust-and-safety scanners.
Findings (1)
Confirmed the homepage is HTTPS (status 200), probed http://bulletproof.com/ for redirect behaviour, and parsed the Strict-Transport-Security header (absent).
How: URL scheme + homepage status check, an http://host/ redirect probe through politeFetch, and a Strict-Transport-Security max-age parse (RFC 6797; ≥ 180-day threshold).
- No Strict-Transport-Security header on the homepage responseCRITICAL
Add
Strict-Transport-Security: max-age=31536000; includeSubDomainsto every HTTPS response.
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Agents need a price with a currency to show and compare your product.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Make product pages discoverable without JavaScript
Why this matters: AI shopping crawlers do not run JavaScript; without server-rendered product pages, agents can't see your catalog.
Findings (1)
Counted product pages discovered by the non-JavaScript crawl. None were found — JS-only storefront, products missing from sitemap, or the crawl was blocked.
How: Count the product pages a non-JavaScript crawl could discover via the sitemap or initial HTML (no JS execution). The fetcher already attempted discovery; we read ctx.pdpSample.
- No product pages discoverable from a non-JavaScript crawlHIGH
/0 products in pdpSample after sitemap + HTML link discovery
Server-render product pages and list every product URL in the sitemap.
Publish a product feed or a crawlable product sitemap
Why this matters: Agents build their catalog from a feed or by crawling product pages; if neither yields products, your store is invisible.
Findings (1)
Ran the discovery cascade (feed → platform catalog → typed sitemap → content-verified crawl). Method: none; verified 0 product pages of 40 sampled.
How: Read the product-discovery cascade result from ctx.discovery. Score by discovery method (feed / platform_api / sitemap_typed → pass when verifiedProductCount ≥ MIN_CONFIDENT_PRODUCTS; content_verified → partial; none or under-threshold → fail).
- No reliable way for agents to discover your productsHIGH
/method=none, verified=0
Publish a product feed (Google Merchant XML or ACP) and declare it in /.well-known/ucp and /llms.txt, or ensure every product page carries Product JSON-LD and is listed in the sitemap.
Publish /.well-known/ucp with at minimum a version field
Why this matters: Without `/.well-known/ucp`, Google's AI Mode can't identify your storefront as a UCP-conformant merchant.
Findings (1)
Inspected /.well-known/ucp for a parseable JSON document with a top-level version string.
How: Confirm ctx.wellKnownUcp is non-null and carries a non-empty version string (the only universally-required UCP profile field).
- /.well-known/ucp is not reachable or not parseable as JSONHIGH
Serve a JSON document at /.well-known/ucp with a top-level
versionstring (e.g., "2026-04-08").
Add every required top-level key to the UCP profile
Why this matters: A profile missing one of the four required keys is treated as non-conformant — agent runtimes fall back to default behaviour and may skip the merchant.
Findings (1)
Wanted to inspect UCP root keys, but no profile was found.
How: Read the profile root (or top-level ucp wrapper) and verify the presence of version, services, capabilities, and signing_keys keys.
- No /.well-known/ucp profile presentHIGH
Publish /.well-known/ucp first (see ucp-profile-present).
Declare a shopping service entry with a recognised transport and an HTTPS endpoint
Why this matters: Without a valid shopping service entry, agents can recognise you as a UCP merchant but have no way to fetch your catalog.
Findings (1)
Wanted to walk the UCP profile's services[] for a valid shopping entry, but no profile was found.
How: List every services[] entry whose namespace is shopping (or contains shopping) and require at least one with transport ∈ {rest,mcp,a2a,embedded} AND a syntactically valid https:// endpoint.
- No /.well-known/ucp profile presentHIGH
Publish /.well-known/ucp first (see ucp-profile-present), then declare the shopping service.
Make every signing_keys[] entry a JWK with kty + kty-specific params
Why this matters: Malformed JWK entries are rejected silently by agents — signed payloads cannot be verified and the merchant loses trust signal.
Findings (1)
Wanted to validate signing_keys[], but no UCP profile was found.
How: Walk signing_keys[] and validate each entry per RFC 7517 §4.1 (kty required) + RFC 7518 §6 (kty-specific required parameters). kid is OPTIONAL per RFC 7517 §4.5 and not enforced here.
- No /.well-known/ucp profile presentHIGH
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: AI agents quote your concrete return window in shopping cards. Without `merchantReturnDays`, your policy renders as 'has a return policy' without the headline number.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A policy node missing both shapes is invisible to agents — they can't render it, link to it, or quote your return terms.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Without the entry-point return-policy node, agents can't render or quote your return terms — they fall back to platform defaults or skip your store.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Agents suppress out-of-stock or ambiguous items; a valid availability URL keeps you eligible.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Without shippingDetails, AI agents fall back to vague defaults — they can't quote your rates, destinations, or delivery windows in shopping cards.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: PDPs behind a login wall are silently dropped from Google's merchant listing and from every AI agent surface.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A noindex on the PDP makes it invisible to Google and ineligible for the merchant listing program.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Duplicate Product nodes on a single PDP cause Google's merchant scraper to drop the listing or pick the wrong variant.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Brand on every product is a primary agent filter and a required feed field.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: GTINs let agents match your product to the same item elsewhere; without them you lose cross-catalog matching.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Agents show your product image in shopping cards; a missing image weakens or drops the listing.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Product JSON-LD is how agents identify the canonical product entity without running JavaScript.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A product's name is the minimum an agent needs to list it.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Without an Offer, agents can't see that the product is for sale.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — No UCP profile present; Cache-Control policy is not evaluable.
Context: If your UCP profile says `no-cache`, agent runtimes re-fetch on every interaction — brittle at scale and prone to rate-limit failures.
Why this was skipped
No UCP profile present; Cache-Control policy is not evaluable.
How: Parse the Cache-Control header on the /.well-known/ucp response; require public, max-age ≥ 60, and no no-store/no-cache/private.
Skipped — No UCP profile present; Content-Type is not evaluable.
Context: Agent runtimes that gate parsing on Content-Type will skip your profile if it's served as HTML or plain text.
Why this was skipped
No UCP profile present; Content-Type is not evaluable.
How: Check that the Content-Type header on /.well-known/ucp starts with application/json (optionally with a charset parameter).
Skipped — No UCP profile reachable; public-fetch evaluation deferred to ucp-profile-present.
Context: Agents fetch `/.well-known/ucp` without credentials — a 401 or 403 means they never see the profile.
Why this was skipped
No UCP profile reachable; public-fetch evaluation deferred to ucp-profile-present.
How: Confirm an unauthenticated GET to /.well-known/ucp returns a 2xx status.
Skipped — No UCP profile present; redirect behaviour is not evaluable.
Context: Lightweight agent clients fetch `/.well-known/ucp` without following redirects — a 301/302 means they never see your profile.
Why this was skipped
No UCP profile present; redirect behaviour is not evaluable.
How: Inspect the final HTTP status of GET /.well-known/ucp and whether any 3xx redirect was followed to reach it.
Skipped — No UCP profile present.
Context: A service declared with the right transport but missing endpoint/schema is unreachable — agents can't negotiate or connect.
Why this was skipped
No UCP profile present.
How: For each services[] entry with a recognised transport, require the transport-conditional fields: rest/mcp → endpoint+schema; a2a → endpoint; embedded → schema.
Skipped — No UCP profile present.
Context: An unrecognised transport leaves agents with no handler to dispatch — your service appears absent.
Why this was skipped
No UCP profile present.
How: For each services[] entry, require transport to be one of: rest, mcp, a2a, embedded.
Skipped — HSTS itself is not enabled
Context: Without includeSubDomains, an HTTP subdomain (staging, mail, …) can be used to attack the apex's cookies.
Why this was skipped
Looked for includeSubDomains in the Strict-Transport-Security header, but HSTS itself is not enabled.
How: Parse the homepage Strict-Transport-Security header for the includeSubDomains directive (RFC 6797 §6.1.2).
- HSTS not enabled; check
https-and-hsts-enforcedfirst.MEDIUMFix
https-and-hsts-enforcedfirst — once HSTS ships, re-run this check.
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A broken return-link makes Option B policies invisible — agents can't render or follow the link.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A non-ISO country is dropped silently; the policy looks present but never reaches the merchant-listing rich result.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: An invalid category is silently dropped — your policy looks present in the source but never renders in Google's return-policy rich result.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Without a valid destination region, your shipping rate has no scope — Google can't decide whether to render it for a given shopper's country.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: An invalid rate object is silently dropped; agents can't quote your shipping cost in shopping cards.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Brand on every product is a primary agent filter and a required feed field.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Agents quote your description to answer shopper questions; an empty description gives them nothing to work with.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: A stable SKU lets agents track and re-identify your product across catalogs.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Placeholder titles like Default Title make products look broken to agents.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — No UCP profile present.
Context: Capabilities missing version/spec/schema can't be matched against agent support tables — agents skip them silently.
Why this was skipped
No UCP profile present.
How: For each capabilities[] entry, require non-empty string values for version, spec, and schema.
Skipped — No UCP profile present.
Context: A spec URL on an unrelated authority signals the service was copy-pasted from stale documentation — agents can't trust the conformance claim.
Why this was skipped
No UCP profile present.
How: For each service with a spec URL, require the URL origin to be a canonical UCP authority OR the host/path to include the namespace token.
Skipped — No UCP profile present; service version formats are not evaluable.
Context: Free-form version labels like `1.0` or `latest` defeat the version-pinning agents rely on, leaving them unable to negotiate the correct spec generation.
Why this was skipped
No UCP profile present; service version formats are not evaluable.
How: For each services[] entry, require version to be a string matching /^\d{4}-\d{2}-\d{2}$/.
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Breadcrumbs help agents understand where a product sits in your catalog.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — HSTS itself is not enabled
Context: HSTS preload-list inclusion is the strongest downgrade protection available — first-time visits are protected too.
Why this was skipped
Looked for the preload directive in the Strict-Transport-Security header, but HSTS itself is not enabled.
How: Parse the homepage Strict-Transport-Security header for the preload directive (hstspreload.org vendor extension to RFC 6797).
- HSTS not enabled; check
https-and-hsts-enforcedfirst.LOWFix
https-and-hsts-enforcedfirst — once HSTS ships, re-run this check.
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Alt text is the only text description AI agents and screen readers have for your product imagery.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Tiny product images get dropped from Google’s shopping rich-result modules and are unhelpful to AI agents quoting your product visually.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Invalid enrichment values are dropped silently, leaving merchants confused about why their rendered policy is missing fields they configured.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: When you declare itemCondition, agents and Google require a canonical Schema.org IRI; free-text values get ignored.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Without populated handling/transit times, agents can't quote a delivery window in shopping cards.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Review ratings are a trust signal agents use to rank and filter products.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
Context: Empty or all-caps product titles signal low quality to agents and trigger Google Merchant Center policy flags.
Why this was skipped
Couldn't confidently identify product pages — only 0 of 40 sampled URLs carried product structured data, so product-level checks aren't applicable.
How: n/a
Skipped — No UCP profile found; MCP transport validity is not evaluable.
Context: If you advertise MCP transport, agents will try to connect — broken or non-HTTPS endpoints fail silently and lose the integration.
Why this was skipped
No UCP profile found; MCP transport validity is not evaluable.
How: Filter services[] to entries where transport=mcp and validate that endpoint is an absolute https:// URL.
Enable Apple Pay through your payment processor (informational only)
Why this matters: Apple Pay is a checkout-quality signal for human shoppers — informational only, does not affect the agent-readiness score.
Findings (1)
Scanned the homepage and 0 sampled PDPs for Apple Pay markers; none matched.
How: Substring match on known Apple Pay SDK/markup signatures (ApplePaySession, apple-pay-button, /apple-developer-merchantid-domain-association) across the homepage and every sampled PDP HTML.
- No Apple Pay markers detected on the homepage or PDPsINFO
Enable Apple Pay in your payment processor's dashboard (Stripe / Adyen / Braintree). Informational only — does not affect the score.
Enable Google Pay through your payment processor (informational only)
Why this matters: Google Pay is a checkout-quality signal for human shoppers — informational only, does not affect the agent-readiness score.
Findings (1)
Scanned the homepage and 0 sampled PDPs for Google Pay markers; none matched.
How: Substring match on known Google Pay SDK/markup signatures (pay.google.com/gp/p/js/pay.js, google.payments.api, <google-pay-button) across the homepage and every sampled PDP HTML.
- No Google Pay markers detected on the homepage or PDPsINFO
Enable Google Pay in your payment processor's dashboard (Stripe / Adyen / Braintree). Informational only — does not affect the score.