mkm.com
Audited 6 days ago· bigcommerce
Agent-readiness across all five AI commerce surfaces.
Surfaces — click to filter
21 failing · 22 not checked · 43 shown
22 checks couldn't run on this store — each is listed below with the reason. Your score reflects only what we could verify.
Set price as a number and priceCurrency as an ISO 4217 code
Why this matters: Agents need a price with a currency to show and compare your product.
Findings (11)
Parsed Offer price and priceCurrency on Product JSON-LD across 20 sampled product pages (0 valid, 0%).
How: Parse Offer price (or AggregateOffer lowPrice) as a parseable numeric price ≥ 0; require priceCurrency to match /^[A-Z]{3}$/i.
Coverage
0/20 · 0%
- Offer is missing a numeric price or valid priceCurrencyCRITICAL× 10
Render
priceas a number andpriceCurrencyas a 3-letter ISO 4217 code.Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…no Offer on Product node
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…no Offer on Product node
- /product/marley-universal-dry-verge-right-hand-…no Offer on Product node
- /product/siniat-c-stud-2400mm-b000023no Offer on Product node
- /product/polypipe-ug-drain-160mm-manhole-base-7…no Offer on Product node
- /product/manhole-cover-polypropylene-solid-top-…no Offer on Product node
- /product/forterra-rustic-london-brick-red-215-x…no Offer on Product node
- /product/thermalite-coursing-brick-215mm-x-100m…no Offer on Product node
- /product/rockwool-insulation-tcb-1200mm-x-6565m…no Offer on Product node
- /product/redland-double-roman-concrete-roof-til…no Offer on Product node
…and 1 more
Add an offers object to every Product node
Why this matters: Without an Offer, agents can't see that the product is for sale.
Findings (11)
Looked for an offers (or AggregateOffer) block on Product JSON-LD across 20 sampled product pages (0 carry one, 0%).
How: On each Product node, require a resolvable Offer (or first Offer inside an AggregateOffer) via findOffer.
Coverage
0/20 · 0%
- Product JSON-LD has no resolvable
offersHIGH× 10Add an
offersobject with at minimumprice,priceCurrency, andavailability.Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Add a mailto: email link or tel: phone link to your contact page
Why this matters: Without an email or phone on your contact page, ChatGPT and Perplexity have no escalation path to surface for shoppers.
Findings (1)
Probed 5 candidate contact-page paths and none returned a 2xx response.
How: URL probe of contact paths; the first 2xx body is scanned for mailto: / tel: hrefs, plain emails (placeholder hosts excluded), and phone-shaped numbers.
- No contact page reachableHIGH
statuses: /contact-us/=404, /contact/=404, /contact=404, /contact-us=404, /pages/contact=404
Publish a contact page at /contact (or your platform's standard path) with a
mailto:and/ortel:link.
Surface brand attribution on every PDP
Why this matters: Brand on every product is a primary agent filter and a required feed field.
Findings (11)
Checked 20 sampled product pages for brand attribution via Product JSON-LD or visible HTML signals (0 attributed, 0%).
How: On each PDP, accept brand attribution from either (a) extractBrand on the first Product JSON-LD node OR (b) an HTML brand signal (OG product:brand, brand meta, og:brand, Microdata itemprop="brand").
Coverage
0/20 · 0%
- No brand attribution on this PDP (neither JSON-LD
brandnor OG/Microdata)HIGH× 10Add
brandto the Product JSON-LD or a<meta property="product:brand">tag.Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Populate gtin on every branded Product node
Why this matters: GTINs let agents match your product to the same item elsewhere; without them you lose cross-catalog matching.
Findings (11)
Checked 20 sampled product pages for a GTIN in the Product JSON-LD (0 carry a valid GTIN, 0%).
How: Extract gtin / gtin8 / gtin12 / gtin13 / gtin14 from the first Product JSON-LD node on each PDP; validate digit length.
Coverage
0/20 · 0%
- No valid GTIN on this product pageHIGH× 10
Populate gtin/gtin8/gtin12/gtin13/gtin14 with the manufacturer's barcode.
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Emit hasMerchantReturnPolicy on Product or Offer JSON-LD
Why this matters: Without the entry-point return-policy node, agents can't render or quote your return terms — they fall back to platform defaults or skip your store.
Findings (11)
Inspected hasMerchantReturnPolicy on Product/Offer JSON-LD across 20 sampled product pages (0 present, 0%).
How: On each PDP, locate the Product JSON-LD node and check for a hasMerchantReturnPolicy object/array at Product level OR Offer level. Pass band ≥ 85% coverage, partial ≥ 50%.
Coverage
0/20 · 0%
- Product JSON-LD missing
hasMerchantReturnPolicyHIGH× 10Add a MerchantReturnPolicy node to Product or Offer with category + applicableCountry (or merchantReturnLink).
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Emit shippingDetails (OfferShippingDetails) on Offer JSON-LD
Why this matters: Without shippingDetails, AI agents fall back to vague defaults — they can't quote your rates, destinations, or delivery windows in shopping cards.
Findings (11)
Inspected shippingDetails on Product/Offer JSON-LD across 20 sampled PDPs (0 present, 0%).
How: On each PDP, locate the Product JSON-LD node and check for shippingDetails (single object or array) at Product or Offer level. Pass band ≥ 85% coverage.
Coverage
0/20 · 0%
- Offer JSON-LD missing
shippingDetailsHIGH× 10Add OfferShippingDetails with shippingRate, shippingDestination, and deliveryTime.
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Publish /.well-known/ucp with at minimum a version field
Why this matters: Without `/.well-known/ucp`, Google's AI Mode can't identify your storefront as a UCP-conformant merchant.
Findings (1)
Inspected /.well-known/ucp for a parseable JSON document with a top-level version string.
How: Confirm ctx.wellKnownUcp is non-null and carries a non-empty version string (the only universally-required UCP profile field).
- /.well-known/ucp is not reachable or not parseable as JSONHIGH
Serve a JSON document at /.well-known/ucp with a top-level
versionstring (e.g., "2026-04-08").
Add every required top-level key to the UCP profile
Why this matters: A profile missing one of the four required keys is treated as non-conformant — agent runtimes fall back to default behaviour and may skip the merchant.
Findings (1)
Wanted to inspect UCP root keys, but no profile was found.
How: Read the profile root (or top-level ucp wrapper) and verify the presence of version, services, capabilities, and signing_keys keys.
- No /.well-known/ucp profile presentHIGH
Publish /.well-known/ucp first (see ucp-profile-present).
Declare a shopping service entry with a recognised transport and an HTTPS endpoint
Why this matters: Without a valid shopping service entry, agents can recognise you as a UCP merchant but have no way to fetch your catalog.
Findings (1)
Wanted to walk the UCP profile's services[] for a valid shopping entry, but no profile was found.
How: List every services[] entry whose namespace is shopping (or contains shopping) and require at least one with transport ∈ {rest,mcp,a2a,embedded} AND a syntactically valid https:// endpoint.
- No /.well-known/ucp profile presentHIGH
Publish /.well-known/ucp first (see ucp-profile-present), then declare the shopping service.
Make every signing_keys[] entry a JWK with kty + kty-specific params
Why this matters: Malformed JWK entries are rejected silently by agents — signed payloads cannot be verified and the merchant loses trust signal.
Findings (1)
Wanted to validate signing_keys[], but no UCP profile was found.
How: Walk signing_keys[] and validate each entry per RFC 7517 §4.1 (kty required) + RFC 7518 §6 (kty-specific required parameters). kid is OPTIONAL per RFC 7517 §4.5 and not enforced here.
- No /.well-known/ucp profile presentHIGH
Publish a product feed or a crawlable product sitemap
Why this matters: Agents build their catalog from a feed or by crawling product pages; if neither yields products, your store is invisible.
Findings (1)
Confirmed your products are discoverable by crawling product pages and reading their structured data. Verified 20 product pages of 40 sampled, but no declared feed.
How: Read the product-discovery cascade result from ctx.discovery. Score by discovery method (feed / platform_api / sitemap_typed → pass when verifiedProductCount ≥ MIN_CONFIDENT_PRODUCTS; content_verified → partial; none or under-threshold → fail).
- Products are crawlable, but no declared product feedHIGH
/method=content_verified, verified=20
Publish a Google Merchant XML or ACP product feed at a stable URL and declare it in /.well-known/ucp and /llms.txt; crawl-only discovery is fragile.
Skipped — No MerchantReturnPolicy node used the MerchantReturnFiniteReturnWindow category, so the `merchantReturnDays` check has nothing to evaluate.
Context: AI agents quote your concrete return window in shopping cards. Without `merchantReturnDays`, your policy renders as 'has a return policy' without the headline number.
Why this was skipped
No MerchantReturnPolicy node used the MerchantReturnFiniteReturnWindow category, so the merchantReturnDays check has nothing to evaluate.
How: For each MerchantReturnPolicy node whose returnPolicyCategory normalizes to MerchantReturnFiniteReturnWindow, require merchantReturnDays to be a positive number (or a numeric string > 0).
Skipped — No PDP carried a `hasMerchantReturnPolicy` node, so Option A/B shape cannot be evaluated.
Context: A policy node missing both shapes is invisible to agents — they can't render it, link to it, or quote your return terms.
Why this was skipped
No PDP carried a hasMerchantReturnPolicy node, so Option A/B shape cannot be evaluated.
How: For each PDP, walk every hasMerchantReturnPolicy node (Product or Offer level) and require either (applicableCountry + returnPolicyCategory) OR a syntactically-valid merchantReturnLink URL.
Skipped — No PDP carried a resolvable Offer, so there is nothing to inspect for `availability`.
Context: Agents suppress out-of-stock or ambiguous items; a valid availability URL keeps you eligible.
Why this was skipped
No PDP carried a resolvable Offer, so there is nothing to inspect for availability.
How: On each Offer, accept availability only if it matches one of the canonical Schema.org ItemAvailability IRIs (http or https, trailing slash optional).
Skipped — No UCP profile present; Cache-Control policy is not evaluable.
Context: If your UCP profile says `no-cache`, agent runtimes re-fetch on every interaction — brittle at scale and prone to rate-limit failures.
Why this was skipped
No UCP profile present; Cache-Control policy is not evaluable.
How: Parse the Cache-Control header on the /.well-known/ucp response; require public, max-age ≥ 60, and no no-store/no-cache/private.
Skipped — No UCP profile present; Content-Type is not evaluable.
Context: Agent runtimes that gate parsing on Content-Type will skip your profile if it's served as HTML or plain text.
Why this was skipped
No UCP profile present; Content-Type is not evaluable.
How: Check that the Content-Type header on /.well-known/ucp starts with application/json (optionally with a charset parameter).
Skipped — No UCP profile reachable; public-fetch evaluation deferred to ucp-profile-present.
Context: Agents fetch `/.well-known/ucp` without credentials — a 401 or 403 means they never see the profile.
Why this was skipped
No UCP profile reachable; public-fetch evaluation deferred to ucp-profile-present.
How: Confirm an unauthenticated GET to /.well-known/ucp returns a 2xx status.
Skipped — No UCP profile present; redirect behaviour is not evaluable.
Context: Lightweight agent clients fetch `/.well-known/ucp` without following redirects — a 301/302 means they never see your profile.
Why this was skipped
No UCP profile present; redirect behaviour is not evaluable.
How: Inspect the final HTTP status of GET /.well-known/ucp and whether any 3xx redirect was followed to reach it.
Skipped — No UCP profile present.
Context: A service declared with the right transport but missing endpoint/schema is unreachable — agents can't negotiate or connect.
Why this was skipped
No UCP profile present.
How: For each services[] entry with a recognised transport, require the transport-conditional fields: rest/mcp → endpoint+schema; a2a → endpoint; embedded → schema.
Skipped — No UCP profile present.
Context: An unrecognised transport leaves agents with no handler to dispatch — your service appears absent.
Why this was skipped
No UCP profile present.
How: For each services[] entry, require transport to be one of: rest, mcp, a2a, embedded.
Emit brand as either a string or a typed Brand object on every Product
Why this matters: Brand on every product is a primary agent filter and a required feed field.
Findings (11)
Inspected the brand field on Product JSON-LD across 20 sampled product pages (0 valid as string or object, 0%).
How: On each Product node, accept brand if it's a non-empty trimmed string OR an object with a non-empty name. Objects with @type Brand/Organization but no name are rejected.
Coverage
0/20 · 0%
- Product
brandis missing or empty (neither a string nor an object withname)MEDIUM× 10Emit
brandas"Acme"(string) or{"@type":"Brand","name":"Acme"}(object).Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Populate sku on every Product JSON-LD node
Why this matters: A stable SKU lets agents track and re-identify your product across catalogs.
Findings (11)
Read the sku field on Product JSON-LD across 20 sampled product pages (0 populated, 0%).
How: On each PDP with a Product node, accept sku if it is a non-empty trimmed string or a number.
Coverage
0/20 · 0%
- Product JSON-LD has no populated
skuMEDIUM× 10Fill in the SKU field in your product admin; the JSON-LD template typically binds to that field.
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Add an Organization (or OnlineStore) JSON-LD block to your homepage with a contactPoint
Why this matters: Organization markup with a contactPoint tells AI agents who you are and how a shopper can reach you for support.
Findings (1)
Parsed the homepage JSON-LD looking for an Organization/OnlineStore node with a contactPoint, but no Organization-class node is present.
How: Parse homepage <script type="application/ld+json"> blocks, flatten @graph, and look for an Organization/OnlineStore/Store node with a contactPoint carrying email or telephone.
- No Organization/OnlineStore JSON-LD on homepageMEDIUM
What we expected
<script type="application/ld+json">{"@context":"https://schema.org","@type":"OnlineStore","name":"Example Store","url":"https://example.com","contactPoint":[{"@type":"ContactPoint","contactType":"customer service","email":"support@example.com"}]}</script>Add an Organization (or OnlineStore) JSON-LD block in the homepage
<head>with a contactPoint.
Install a third-party review platform so agents see syndicated reviews on your storefront
Why this matters: Third-party review widgets feed the ratings AI agents trust when ranking merchants.
Findings (1)
Scanned the homepage and 20 sampled PDPs for 8 review-platform asset fingerprints; none matched.
How: Substring scan of homepage and sampled PDP HTML for known review-platform asset fingerprints (judge.me, yotpo, stamped.io, reviews.io, okendo, loox, trustpilot, bazaarvoice).
- No third-party review-platform integration detectedMEDIUM
none of 8 fingerprints matched across 21 sources
Install a Judge.me / Yotpo / Loox / Okendo / Stamped / Reviews.io / Trustpilot / Bazaarvoice widget on your storefront.
Skipped — No MerchantReturnPolicy node carried a `merchantReturnLink` URL, so reachability has nothing to evaluate.
Context: A broken return-link makes Option B policies invisible — agents can't render or follow the link.
Why this was skipped
No MerchantReturnPolicy node carried a merchantReturnLink URL, so reachability has nothing to evaluate.
How: Collect every unique merchantReturnLink URL across all MerchantReturnPolicy nodes; probe each once via politeFetch (failSoft). 2xx counts as reachable.
Skipped — No MerchantReturnPolicy node carried `applicableCountry`, so the ISO-code check has nothing to evaluate.
Context: A non-ISO country is dropped silently; the policy looks present but never reaches the merchant-listing rich result.
Why this was skipped
No MerchantReturnPolicy node carried applicableCountry, so the ISO-code check has nothing to evaluate.
How: On each MerchantReturnPolicy node where applicableCountry is set, extract every candidate string and require every one to match /^[A-Z]{2}$/i.
Skipped — No MerchantReturnPolicy node carried `returnPolicyCategory`, so the enum check has nothing to evaluate.
Context: An invalid category is silently dropped — your policy looks present in the source but never renders in Google's return-policy rich result.
Why this was skipped
No MerchantReturnPolicy node carried returnPolicyCategory, so the enum check has nothing to evaluate.
How: On each MerchantReturnPolicy node where returnPolicyCategory is set, accept the bare enum name or the schema.org URL form; reject any other string.
Skipped — No OfferShippingDetails node carried `shippingDestination`, so the DefinedRegion check has nothing to evaluate.
Context: Without a valid destination region, your shipping rate has no scope — Google can't decide whether to render it for a given shopper's country.
Why this was skipped
No OfferShippingDetails node carried shippingDestination, so the DefinedRegion check has nothing to evaluate.
How: On each OfferShippingDetails node where shippingDestination is set, require it to be a DefinedRegion (or array) and every entry to carry addressCountry matching /^[A-Z]{2}$/i.
Skipped — No OfferShippingDetails node carried `shippingRate`, so the MonetaryAmount check has nothing to evaluate.
Context: An invalid rate object is silently dropped; agents can't quote your shipping cost in shopping cards.
Why this was skipped
No OfferShippingDetails node carried shippingRate, so the MonetaryAmount check has nothing to evaluate.
How: On each OfferShippingDetails node where shippingRate is set, require an object with numeric value/maxValue (typed or numeric string) and a 3-letter ISO 4217 currency.
Skipped — No UCP profile present.
Context: Capabilities missing version/spec/schema can't be matched against agent support tables — agents skip them silently.
Why this was skipped
No UCP profile present.
How: For each capabilities[] entry, require non-empty string values for version, spec, and schema.
Skipped — No UCP profile present.
Context: A spec URL on an unrelated authority signals the service was copy-pasted from stale documentation — agents can't trust the conformance claim.
Why this was skipped
No UCP profile present.
How: For each service with a spec URL, require the URL origin to be a canonical UCP authority OR the host/path to include the namespace token.
Skipped — No UCP profile present; service version formats are not evaluable.
Context: Free-form version labels like `1.0` or `latest` defeat the version-pinning agents rely on, leaving them unable to negotiate the correct spec generation.
Why this was skipped
No UCP profile present; service version formats are not evaluable.
How: For each services[] entry, require version to be a string matching /^\d{4}-\d{2}-\d{2}$/.
Upload higher-resolution product images (area ≥ 50,000 pixels)
Why this matters: Tiny product images get dropped from Google’s shopping rich-result modules and are unhelpful to AI agents quoting your product visually.
Findings (11)
Inspected <img width=… height=…> attributes on 20 sampled product pages (0 have at least one image with area ≥ 50,000 px; dimensions absent from HTML are not HEAD-probed and count as indeterminate).
How: For every sampled PDP, parse <img> tags and read explicit width and height attributes; a PDP passes when at least one image has width × height ≥ 50,000. PDPs without any explicit-dimension <img> are marked indeterminate (this check does not HEAD image URLs).
Coverage
0/20 · 0%
- No <img> on this PDP carries explicit width+height attributesLOW× 10
Server-render explicit width and height attributes so crawlers can verify image area without fetching.
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…7 <img> tags found, none with width+height
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…7 <img> tags found, none with width+height
- /product/marley-universal-dry-verge-right-hand-…7 <img> tags found, none with width+height
- /product/siniat-c-stud-2400mm-b0000239 <img> tags found, none with width+height
- /product/polypipe-ug-drain-160mm-manhole-base-7…10 <img> tags found, none with width+height
- /product/manhole-cover-polypropylene-solid-top-…7 <img> tags found, none with width+height
- /product/forterra-rustic-london-brick-red-215-x…7 <img> tags found, none with width+height
- /product/thermalite-coursing-brick-215mm-x-100m…7 <img> tags found, none with width+height
- /product/rockwool-insulation-tcb-1200mm-x-6565m…7 <img> tags found, none with width+height
- /product/redland-double-roman-concrete-roof-til…7 <img> tags found, none with width+height
…and 1 more
Add an AggregateRating to Product nodes when you have real reviews
Why this matters: Review ratings are a trust signal agents use to rank and filter products.
Findings (11)
Looked for a valid aggregateRating on Product JSON-LD across 20 sampled product pages (0 valid, 0%).
How: On each Product node, parse aggregateRating (or the first element if it's an array) and require ratingValue in [0,5] AND reviewCount or ratingCount ≥ 1.
Coverage
0/20 · 0%
- Product has no valid AggregateRating (ratingValue 0-5 + reviewCount/ratingCount ≥ 1)LOW× 10
Render
aggregateRatingfrom real review totals — never fabricate.Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Add a BreadcrumbList JSON-LD block to every PDP
Why this matters: Breadcrumbs help agents understand where a product sits in your catalog.
Findings (11)
Searched JSON-LD on 20 sampled product pages for a BreadcrumbList (0 found, 0%).
How: Search every JSON-LD block on each PDP for @type: BreadcrumbList with a non-empty itemListElement.
Coverage
0/20 · 0%
- No BreadcrumbList JSON-LD with a populated itemListElementLOW× 10
Add a BreadcrumbList JSON-LD block walking Home → Category → Product.
Affected (10)
- /product/cuprinol-ultra-tough-wood-filler-white…
- /product/concrete-kerb-h-b-radius-255mm-x-125mm…
- /product/marley-universal-dry-verge-right-hand-…
- /product/siniat-c-stud-2400mm-b000023
- /product/polypipe-ug-drain-160mm-manhole-base-7…
- /product/manhole-cover-polypropylene-solid-top-…
- /product/forterra-rustic-london-brick-red-215-x…
- /product/thermalite-coursing-brick-215mm-x-100m…
- /product/rockwool-insulation-tcb-1200mm-x-6565m…
- /product/redland-double-roman-concrete-roof-til…
…and 1 more
Skipped — No MerchantReturnPolicy node carried returnFees, returnMethod, or refundType, so the enum check has nothing to evaluate.
Context: Invalid enrichment values are dropped silently, leaving merchants confused about why their rendered policy is missing fields they configured.
Why this was skipped
No MerchantReturnPolicy node carried returnFees, returnMethod, or refundType, so the enum check has nothing to evaluate.
How: On each MerchantReturnPolicy node, inspect returnFees/returnMethod/refundType if set; require the bare name or schema.org URL form of a value in the corresponding Schema.org enum.
Skipped — No PDP carried a resolvable Offer, so there is nothing to inspect for `itemCondition`.
Context: When you declare itemCondition, agents and Google require a canonical Schema.org IRI; free-text values get ignored.
Why this was skipped
No PDP carried a resolvable Offer, so there is nothing to inspect for itemCondition.
How: On each Offer: if itemCondition is omitted, count as pass (Google defaults to NewCondition). If present, accept only when it matches a canonical Schema.org ItemCondition IRI.
Skipped — No OfferShippingDetails node carried `deliveryTime`, so the ShippingDeliveryTime check has nothing to evaluate.
Context: Without populated handling/transit times, agents can't quote a delivery window in shopping cards.
Why this was skipped
No OfferShippingDetails node carried deliveryTime, so the ShippingDeliveryTime check has nothing to evaluate.
How: On each OfferShippingDetails node where deliveryTime is set, require an object with at least one of handlingTime / transitTime populated as a QuantitativeValue.
Skipped — No UCP profile found; MCP transport validity is not evaluable.
Context: If you advertise MCP transport, agents will try to connect — broken or non-HTTPS endpoints fail silently and lose the integration.
Why this was skipped
No UCP profile found; MCP transport validity is not evaluable.
How: Filter services[] to entries where transport=mcp and validate that endpoint is an absolute https:// URL.
Enable Apple Pay through your payment processor (informational only)
Why this matters: Apple Pay is a checkout-quality signal for human shoppers — informational only, does not affect the agent-readiness score.
Findings (1)
Scanned the homepage and 20 sampled PDPs for Apple Pay markers; none matched.
How: Substring match on known Apple Pay SDK/markup signatures (ApplePaySession, apple-pay-button, /apple-developer-merchantid-domain-association) across the homepage and every sampled PDP HTML.
- No Apple Pay markers detected on the homepage or PDPsINFO
Enable Apple Pay in your payment processor's dashboard (Stripe / Adyen / Braintree). Informational only — does not affect the score.
Enable Google Pay through your payment processor (informational only)
Why this matters: Google Pay is a checkout-quality signal for human shoppers — informational only, does not affect the agent-readiness score.
Findings (1)
Scanned the homepage and 20 sampled PDPs for Google Pay markers; none matched.
How: Substring match on known Google Pay SDK/markup signatures (pay.google.com/gp/p/js/pay.js, google.payments.api, <google-pay-button) across the homepage and every sampled PDP HTML.
- No Google Pay markers detected on the homepage or PDPsINFO
Enable Google Pay in your payment processor's dashboard (Stripe / Adyen / Braintree). Informational only — does not affect the score.
Skipped — Looked for /llms.txt at the site root; the fetcher returned no file.
Context: An /llms.txt manifest points agents at your feed and key pages without them having to guess.
Why this was skipped
Looked for /llms.txt at the site root; the fetcher returned no file.
How: Check whether the fetcher reached an /llms.txt at the site root. Informational only — no failure path per llmstxt.org being a voluntary community convention.