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Field notes on agentic commerce

What it takes for an AI agent to actually complete a purchase on a store — how the ACP and UCP specs move, and what we see across the thousands of DTC stores we audit. Most tools only check whether you get mentioned; we check whether you can be bought from.

Jun 9, 2026
Getting mentioned by AI isn't the same as getting bought from
Most AI-commerce tools measure whether an assistant mentions your brand. The number that decides revenue is whether an agent can finish a purchase. Here's why the two split apart in 2026, and what to fix.

Field notes on agentic commerce

Getting mentioned by AI isn't the same as getting bought from