A

Discovery

CRITICAL

Googlebot allowed on product paths

robots.txt permits Googlebot at a representative product-detail path. Google's shopping and AI Overview answers cite product pages Googlebot was permitted to crawl.

What this check looks for

We pick a representative product path (from the PDP sample first, or from a platform-specific shaped path, or from the sitemap) and ask the parsed robots.txt whether Googlebot is allowed there. Because product paths are the surface Google's merchant-listing pipeline ingests from, a Disallow at the product path is functionally equivalent to opting out of Google shopping even if the homepage is allowed.

Which AI surfaces it affects

  • Google AI Mode (UCP)100
  • Microsoft Copilot60
  • Perplexity50
  • ChatGPT (ACP)30
  • Meta AI30

Weighted against the live specs — ACP 2026-04-17, UCP 2026-04-08.

How to fix it

Allow Googlebot on product paths

Shopify

A few minutes
  1. Online Store → Themes → Edit code → templates/robots.txt.liquid.
  2. Search for any `disallow: /products` or wildcard `disallow: /` rules. Remove them or add `allow: /products/` above any restrictive line.

Platform docs ↗

BigCommerce

A few minutes
  1. Storefront → SEO → robots.txt.
  2. Make sure no `Disallow` line under Googlebot or the wildcard group covers your product URL pattern.

WooCommerce

A few minutes
  1. Yoast SEO → Tools → File editor → robots.txt (or All in One SEO → Robots.txt Editor).
  2. Confirm no `Disallow: /product/` (or wildcard) rule blocks Googlebot.

Custom / headless

A few minutes
  1. Open robots.txt and identify every group that matches Googlebot (an explicit Googlebot group AND the wildcard `*` group).
  2. Ensure each one resolves to Allow for your product path prefix.
User-agent: Googlebot
Allow: /products/
Allow: /product/
Allow: /p/

User-agent: *
Disallow: /admin/
Allow: /

The spec it's pinned to

  • Google merchant listing — crawlability

    Google's merchant-listing documentation requires Googlebot to be able to crawl product pages so they can be surfaced in Google's shopping and merchant-listing experiences. A robots.txt Disallow on product paths breaks this end-to-end.

Google merchant listing structured data

Does your store pass this check?

Run the full audit — 82 checks across five AI shopping surfaces. Most tools only check whether you get mentioned; we check whether an agent can buy from you.

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