Policy
HIGHTerms of service page reachable
A terms-of-service page is reachable from the homepage nav or at a platform-conventional URL with non-stub body content. A published ToS is a baseline trust signal AI agents and ad networks use to decide whether to surface or accept a merchant.
What this check looks for
We discover candidate ToS URLs in two passes: first by scoring nav/footer anchors for keywords like "terms of service", "terms of use", "terms", "tos", "conditions", "legal"; then by appending the platform's conventional path (`/policies/terms-of-service` on Shopify, `/terms-conditions/` on BigCommerce, etc.). We probe each URL in order — the first 2xx response with at least 200 characters of HTML-stripped body text passes.
Which AI surfaces it affects
- Google AI Mode (UCP)80
- Microsoft Copilot70
- Perplexity60
- Meta AI60
- ChatGPT (ACP)50
Weighted against the live specs — ACP 2026-04-17, UCP 2026-04-08.
How to fix it
Publish a terms of service page and link it from your site nav/footer
Shopify
A few minutes- Settings → Policies → Terms of service: paste Shopify's template and customize. Shopify auto-publishes it at `/policies/terms-of-service`.
- Confirm the policy is linked from your footer (Online Store → Navigation → Footer menu).
BigCommerce
A few minutes- Storefront → Web Pages → New: publish your terms of service with slug `terms` or `terms-conditions`.
- Storefront → Navigation: add the page to your footer menu.
WooCommerce
A few minutes- WordPress → Pages → New: publish your terms of service with slug `terms` or `terms-conditions`.
- Appearance → Menus: add the page to your footer menu.
Custom / headless
A few minutes- Publish a ToS page at `/terms-of-service` (or your CMS's standard slug).
- Server-render at least 200 chars covering scope, account rules, IP, liability, and governing law.
- Link the page from your site footer on every page.
<main>
<h1>Terms of Service</h1>
<p>
By using this site you agree to these terms. You must be 18+ and
provide accurate account information. All product designs, logos,
and copy are our intellectual property. Orders are subject to
acceptance and stock; we may cancel and refund at our discretion.
These terms are governed by the laws of California, USA, and any
dispute is resolved in San Francisco County.
</p>
</main>The spec it's pinned to
Google merchant listing — terms of service
Google's merchant-listing acceptable-use guidance treats a reachable terms-of-service page as a baseline merchant-trust signal; payment processors and ad networks generally require one as well.
Does your store pass this check?
Run the full audit — 82 checks across five AI shopping surfaces. Most tools only check whether you get mentioned; we check whether an agent can buy from you.