A

Trust

LOW

About page reachable with substantive copy

An About page is reachable at a standard URL with at least 200 characters of text content. Perplexity and ChatGPT use About-page text to summarise your brand to shoppers in answer responses.

What this check looks for

An About page is a soft trust signal — Perplexity in particular uses it to decide whether to surface a merchant in answer responses. We try every candidate URL for the detected platform (e.g., `/pages/about`, `/about-us/`); the first 2xx response with at least 200 characters of HTML-stripped text passes. A 2xx with less text is partial — the page exists but isn't substantive. Future versions will augment the candidate URL list with About links scraped from the homepage navigation.

Which AI surfaces it affects

  • Google AI Mode (UCP)40
  • ChatGPT (ACP)35
  • Perplexity30
  • Microsoft Copilot30
  • Meta AI25

Weighted against the live specs — ACP 2026-04-17, UCP 2026-04-08.

How to fix it

Publish a substantive About page at a standard URL

Shopify

A few minutes
  1. Shopify admin → Online Store → Pages → Add page.
  2. Title: "About us". Handle: `about-us` (or `about`).
  3. Write at least 200 characters covering brand, mission, and team.
  4. Add the new page to your main menu or footer (Online Store → Navigation).

Platform docs ↗

BigCommerce

A few minutes
  1. BigCommerce admin → Storefront → Web Pages → Create a Web Page.
  2. Page Name: "About Us". Page URL: `/about-us/`.
  3. Write at least 200 characters covering brand, mission, and team.
  4. Add to the main menu under Storefront → Navigation.

Platform docs ↗

WooCommerce

A few minutes
  1. WordPress admin → Pages → Add New.
  2. Title: "About". Slug: `about` or `about-us`.
  3. Write at least 200 characters of body content covering brand, mission, and team.
  4. Add the page to your main menu (Appearance → Menus).

Platform docs ↗

Custom / headless

A few minutes
  1. Publish an About page at `/about` (or `/about-us`).
  2. Server-render at least 200 characters of body text covering brand and provenance.
  3. Link it from the site nav so agents discover it from the homepage.
<main>
  <h1>About Example Store</h1>
  <p>
    Example Store was founded in 2020 in Portland, OR by Jane Doe. We design
    and manufacture small-batch home goods with a focus on durability and
    repairability. Every product is photographed in our Portland studio and
    every order ships from our warehouse outside the city. We're a team of
    six and we answer support emails ourselves.
  </p>
</main>

The spec it's pinned to

  • Google merchant listing — customer-support / about page

    Google's merchant-listing customer-support guidance recommends a reachable About page describing brand, provenance, and accountability — a key signal AI agents (Perplexity especially) use to decide whether to surface a merchant.

schema.org/AboutPage ↗

Does your store pass this check?

Run the full audit — 82 checks across five AI shopping surfaces. Most tools only check whether you get mentioned; we check whether an agent can buy from you.

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