Trust
HIGHContact page exposes email or phone
Contact page is reachable AND exposes at least one of: mailto link, tel link, plain email, or plausible phone number. Without an email or phone on your contact page, ChatGPT and Perplexity have no escalation path to surface for shoppers.
What this check looks for
Agents need a reachable contact method to escalate fulfilment / refund issues. We probe every candidate contact URL for the detected platform and scan the first 2xx body for any of: a `mailto:` href, a `tel:` href, a plain email address (placeholder hosts like example.com excluded), or a phone-shaped number. A reachable contact page that exposes none of these is partial — the page exists but isn't useful.
Which AI surfaces it affects
- ChatGPT (ACP)90
- Google AI Mode (UCP)80
- Perplexity80
- Microsoft Copilot70
- Meta AI50
Weighted against the live specs — ACP 2026-04-17, UCP 2026-04-08.
How to fix it
Add a `mailto:` email link or `tel:` phone link to your contact page
Shopify
A few minutes- Shopify admin → Online Store → Pages → Contact (or create one with the `contact` template).
- Add `<a href="mailto:support@yourstore.com">support@yourstore.com</a>` to the page body.
- Optionally add `<a href="tel:+15551234567">+1 (555) 123-4567</a>`.
BigCommerce
A few minutes- BigCommerce admin → Storefront → Web Pages → Contact Us.
- Add a `mailto:` link and a `tel:` link to the page body in the HTML editor.
- Optionally publish business hours — agents pass that through to merchant trust cards.
WooCommerce
A few minutes- WordPress admin → Pages → Contact (or create a new page).
- Add a `mailto:` link and a `tel:` link to the page body. Don't rely solely on a Contact Form 7 form — this check looks for the literal `mailto:` / `tel:` href.
- Add the same to the footer widget so it's discoverable from every page.
Custom / headless
A few minutes- Publish a contact page at `/contact` (or `/contact-us`).
- Server-render a `mailto:` link and/or a `tel:` link in the page body.
- Echo the same contact details in the footer so agents pick them up from any page.
<main>
<h1>Contact us</h1>
<p>Email: <a href="mailto:support@example.com">support@example.com</a></p>
<p>Phone: <a href="tel:+15551234567">+1 (555) 123-4567</a></p>
<p>We answer within one business day, Monday–Friday.</p>
</main>The spec it's pinned to
Google merchant listing — customer-support contact info
Google's merchant-listing customer-support guidance requires a reachable contact method for fulfilment escalations. AI agents (ACP especially) propagate the same expectation: a contact page with neither email nor phone is a failure mode regardless of how much marketing copy surrounds it.
Does your store pass this check?
Run the full audit — 82 checks across five AI shopping surfaces. Most tools only check whether you get mentioned; we check whether an agent can buy from you.