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BigCommerce

The only multi-surface AI-readiness audit built for BigCommerce.

As of 2026-05-24, paste a BigCommerce store into Shopify's free tool and it scores one product page, then pitches you on switching to Shopify. We're the opposite: we score your BC store to help you win where you are — across all five AI shopping surfaces (ChatGPT, Google AI Mode, Perplexity, Meta, Microsoft Copilot), using 82 checks calibrated for the BigCommerce stack: Feedonomics, Channel Manager, and the Stripe Agentic Commerce Suite integration.

60 seconds. No login. We respect robots.txt — see /bots.

Why this matters now

BigCommerce announced Companion AI and Feedonomics Surface expansion at Commerce Live 2026. The Stripe Agentic Commerce Suite integration shipped December 2025. BC + PayPal and BC + UCP launched April 8, 2026. None of these come with a readiness scanner. You can be wired in and still score 30/100.

Coverage

82 checks, BC-aware.

Discovery

  • Does /llms.txt exist and reflect your BC catalog?
  • Is /.well-known/ucp present? (Manual on BC; not auto-generated like Shopify Catalog.)
  • Is robots.txt allowing ChatGPT-User, OAI-SearchBot, PerplexityBot, Google-Extended?

Structured data

  • Are BC's default Stencil theme schema fields populated, or has a custom theme stripped them?
  • Is GTIN populated on the BC PDP? (Optional in the admin, often blank.)
  • Does Product schema include aggregateRating from Yotpo, Stamped, or Bazaarvoice?

Product data

  • BC variants use a different schema path than Shopify variants — we check both.
  • Brand attribution is often empty on BC because Brand is a separate admin object, not a product field.
  • Inventory level visibility (BC defaults to hiding; agents need it).

Feed

  • Feed discoverability — is a machine-readable product feed present? (Feedonomics, Channel Manager export, or standalone feed URL.)
  • Product data completeness (brand, price, availability, GTIN) audited directly from store data — no feed upload needed.
  • Feed cadence and multi-channel coverage (ChatGPT, Meta, Perplexity) coming with uploaded-feed mode.

Transaction readiness

  • Is the Stripe Agentic Commerce Suite live, or are you still on standard Stripe Checkout?
  • Five required ACP REST endpoints reachable?
  • Order webhooks configured?

Trust & policy

  • Return policy URL accessible without login.
  • Shipping policy crawlable.
  • Contact info structured as Organization schema.

Common findings

What we usually see on BC stores in the 40–55 range.

HIGH

/.well-known/ucp not configured

Unlike Shopify, BigCommerce doesn't auto-generate the UCP discovery endpoint — it requires manual setup. This is the most common gap we see on audited BC stores. Fix path: create the /.well-known/ucp file via an edge rule or static asset; our report provides the exact JSON structure for your catalog.

HIGH

Stencil theme schema is incomplete on PDPs

BC's default theme ships valid Product JSON-LD, but customized themes often strip half the fields (brand, gtin13, aggregateRating). Fix path: re-add the fields in templates/components/products/product-view.html.

CRITICAL

GTIN missing across the catalog

BC's GTIN field is optional in the admin, so it's often blank even when the product has a known UPC. This kills Perplexity (GTIN is mandatory) and degrades Google AI Mode. Fix path: bulk import GTINs via BC's CSV import or the Channel Manager mapping UI.

Comparison

Why us, and not the alternatives.

Free audit
AI Commerce Audit
yes
Companion AI
n/a
Feedonomics dashboard
requires Feedonomics subscription
Scores against ACP
AI Commerce Audit
yes
Companion AI
partial
Feedonomics dashboard
feed-only
Scores against UCP
AI Commerce Audit
yes
Companion AI
yes (launch partner)
Feedonomics dashboard
feed-only
Scores against Perplexity
AI Commerce Audit
yes
Companion AI
Feedonomics dashboard
feed-only
Ranked fix list
AI Commerce Audit
yes
Companion AI
Feedonomics dashboard
partial
Multi-client agency dashboard
AI Commerce Audit
coming soon
Companion AI
Feedonomics dashboard

Fix paths

Every BC failure deep-links to the exact admin path.

/llms.txt missing

BC doesn't host /llms.txt natively. Add it via Channel Manager → URL Redirects (cheap workaround for small catalogs) or a serverless edge function in front of your storefront. Our report generates the recommended /llms.txt content for your specific catalog.

Product JSON-LD missing brand

Edit templates/components/products/product-view.html in Stencil. We give you the exact Handlebars snippet to paste in.

Try it

Score your BC store in 60 seconds.

Multi-client agency? See the agency tier →

FAQ

Common questions from BC merchants.

Will this work on my BigCommerce Enterprise store?
Yes. We auto-detect Enterprise tier and adjust crawl strategy (longer delays between requests, stricter robots.txt respect). If your store is behind an IP allowlist, allowlist our User-Agent and contact us for rollout details.
I'm running Stencil 4. Do you support that?
Yes. We don't depend on a specific Stencil version. We read the rendered HTML and the public storefront API.
Does this require Feedonomics?
No. Feedonomics improves your score because it makes feed delivery to multiple surfaces easier, but we audit the raw store data regardless of how (or whether) you syndicate it.
My BC store has Channel Manager set up for Google, Facebook, and TikTok. Do you check those?
We check the channels relevant to AI agent commerce: ChatGPT (via Stripe Agentic Commerce Suite or direct feed), Google AI Mode (via Merchant Center UCP attributes), Perplexity (via Google Merchant Center sync), Meta AI (via catalog), Microsoft Copilot (via Merchant Center + Bingbot). TikTok is not currently an agent-shopping surface and isn't scored.
Will BigCommerce ship their own scanner?
Possibly within 12 months. If they do, you'll still want the multi-surface scoring (theirs will be BC-only on BC checks), the per-release spec re-pinning, and — if you're an agency — the multi-client dashboard.
Can I export the fix list as a Jira/Linear ticket?
Paid plans expose the API; the fix list is a JSON array you can pipe into any ticket system.

Audit my BigCommerce store.

A sample BC audit scores 47/100. Where do you land?

ACP2026-04-17UCP2026-04-08Stripe2026-04-22.preview